HER CONSULTING

When asked what I do, I specialize in empowering businesses to connect with women consumers. Why wouldn’t an investor, banker, car dealership, yacht broker, or nonprofit organization want a share of the $30 trillion a year that female consumers spend? Not to mention the influence they wield over an additional $20 trillion in consumer spending.

With over 50 years of experience, I have refined my expertise to transform businesses of all sizes, from Fortune 500 companies to family-owned enterprises. I've successfully owned an ad agency, authored a book, and delivered specialized sales training on how to win over female customers. I know what it takes to harness the immense buying power of women, ensuring your business thrives by understanding their unique preferences. And no, it’s not just about pink water bottles.

For 25 years, I have been researching and developing my businesses, HER Certified® and The Women 360. It’s not just male-dominated industries in sales and service that need to understand the female consumer. Do you know why Nordstrom, Ritz-Carlton, Amazon, Apple, and Wegmans are held in high regard for their customer service, and why women are willing to pay more for a car when treated with respect and given what they truly want in a retail or service experience? It’s all about the Customer Experience, not just customer service.