• "HER Certified® Sales Training hits the sweet spot for educating auto sales people."

    — Tom Hopkins, International Sales Trainer®

  • “Knowing the process helped increase sales to women and improved our CSI.”

    — Coulter Infiniti, Mesa, AZ

  • “Cathy really cares about women and the customer experience.”

    — Brent Adkisson, GM Superstition Springs Lexus, Mesa, AZ

Welcome to HER Certified®

Where You’ll Be Educated, Enlightened and Entertained

Buy The Bookhercertified-book-cover_hpTo educate and entertain the consumer and auto industry on how car buying can be fun.

HER Certified – The Program


To ensure a woman’s expectations are met when buying or servicing a vehicle with Honesty, Excellence and Respect from within the auto industry.

Buy At HER Certified Dealers HER-Certified-SealThe H.E.R. Certified seal assures female customers that the business they are dealing with have met all HER Academy requirements and training to guarantee an exceptional experience.