Cathy’s no-nonsense book and style of training reconfirms the purchasing reality that women are beautifully and incredibly different than men, from buying their car to driving them. Trust me, I know!

I was the first to sign up…I’ve embraced the HER Certified® program and made actual physical changes to my dealership to better serve women.

HER Certified® was the key ingredient to my successfully leasing a great vehicle at a great price. I had tried purchasing or leasing a car through literally 5 other dealerships, but with each one I would later learn how they were either padding costs to their advantage, or creating a deal that would be a huge deterrent for me in the end. All they cared about were their sales, and not about me as their customer.

Cathy Really Cares About Women And The Customer Experience.

Her Certified® Sales Training Hits The Sweet Spot For Educating Auto Sales People.