A Woman's Guide to Buying a Car with Confidence and Street Smarts... Don't Let These High Heels Fool You
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Unlike other How to Buy a Car guides, this book is the story of a young girl who was destined to be a part of the auto industry. Through her personal experiences, she will take you along on her journey from being an astonished observer of her father’s unorthodox car-buying system to being the owner of an automotive ad agency. She will share with you the knowledge that she has acquired over her 40+ years of car-buying.
Sprinkled liberally with her unique take on the world of auto dealerships, she will systematically show you how to negotiate the process of buying a car on your own.
Beginning with a look at just how important women are to the car market via some eye-popping stats, she will guide you through the research, dealership selection process, test drives, negotiating, and financing steps that will place you happily into your next vehicle. This book is based on knowing what you want, doing your homework, and having the confidence to negotiate without the assistance of a man.
What's Inside the Book
- Why women matter to the car market: the buying-power stats that open the book
- How to research before you ever step on a dealership lot or purchase online
- Choosing the right dealership for you
- What to actually look for on a test drive, during the day and at night
- Negotiating intelligently, whether in person or online
- Financing steps explained in plain language
Why This Book Is Different
Most car-buying guides are written for a generic buyer. This is a book about women buying cars specifically, grounded in Cathy Droz's own story and 50+ years in the automotive industry, not a checklist written from the outside looking in. It's built around the confidence to negotiate on your own terms, without needing anyone else in the room.
FAQ
A dealership customer experience consultant reviews how your team sells and services vehicles today and identifies where women customers feel unheard or pressured. Working directly at the business, the consultant builds a specific plan covering training, process, events, and speaking. Most importantly, it shows how customer experience becomes the key to lasting relationships and repeat customers.