About HER

Cathy Droz is a creative and visionary leader who has dedicated her career to understanding and harnessing the buying power of women. Starting her journey in the 1960s, Cathy witnessed firsthand how different the landscape was for female consumers and set out to make a difference.

Initially focused on the automotive industry, Cathy became an influential professional, test driving over 700 vehicles for various manufacturers. Her insights and expertise in this male-dominated field highlighted the critical need for businesses to pay attention to the female perspective. Cathy has worked with law enforcement, retired NFL players, professional wrestlers, and companies with female products owned by men.

Today, Cathy consults with businesses across various industries, helping them attract and engage female consumers with custom marketing ideas and unique venues deserving of the HER Certified® seal. She is passionate about encouraging teams to focus on inclusivity, optimizing the customer experience, and ultimately driving increased revenues. Part of her consulting empowers women to become future leaders.

As a consultative marketing strategist, Cathy excels at communicating with both employees and C-suite executives to develop and implement effective plans. Her dynamic background, entrepreneurial spirit, and keen business acumen make her a self-motivated speaker and coach, committed to helping companies, employees, and customers thrive.

Through her work, Cathy continues to inspire and guide businesses towards a deeper understanding of the female consumer, ensuring that they are well-equipped to meet the needs and preferences of this powerful market segment.