What is HER Certified
HER Certified® was founded by Cathy Droz. With over 40 years of experience in the automotive industry, Droz addressed the fear, frustration, and lack of trust many women experience when buying or servicing their car. Through test driving almost 1000 vehicles, publishing her book, and consulting with dealerships, manufacturers and fixed ops, Droz established herself as an industry disruptor advocating for a new standard in how women are treated in sales and service.
Why HER Certified Matters
85% of car buying and service decisions are influenced by women
$200 Billion spent by women annually on vehicle purchases and service
77% of women feel misunderstood by the auto industry
65% of all vehicle purchases are made by women
HERCertified Pillars of Success
H.E.R. represents Honesty, Excellence, Respect; the foundation of what women (and all customers) deserve in every sale and service interaction.
To earn certification, a HER Certified® business must demonstrate and uphold:
- Transparent Pricing and Service.
- Key staff trained to treat every customer with fairness, professionalism, and respect — no assumptions, no stereotypes.
- Businesses must include women in leadership or decision-making roles, ensuring diverse perspectives at the business.
- Commitment to Long-Term Trust, building relationships beyond one transaction measured by customer loyalty.
- Certification is maintained through customer testimonials, periodic mystery shops, and compliance reviews.
- Community Engagement: Businesses demonstrate involvement in local programs, community events, or charitable outreach.
Join the Team of HER Certified Partners
Join the Team of HER Certified Partners